Klas Fahlen // food packaging
Tuesday, 16 April 2013
This packaging by Swedish illustrator, Klas Fahlen is so darn adorable and mightily clever to boot. Vaulting over biscuits, cycling up a spaghetti mountain, volleying a hard boiled egg... takes the eating experience to a whole new level. They're too lovely to tear open the packets... thats the only flaw!
His illustration style reminds me of a combination of M.Sasek books from my wee years and the linework of some marimekko prints. Obviously a good thing... two quite fabulous things!
Packaging found via the dieline