This packaging by Swedish illustrator, Klas Fahlen is so darn adorable and mightily clever to boot. Vaulting over biscuits, cycling up a spaghetti mountain, volleying a hard boiled egg... takes the eating experience to a whole new level. They're too lovely to tear open the packets... thats the only flaw!
His illustration style reminds me of a combination of M.Sasek books from my wee years and the linework of some marimekko prints. Obviously a good thing... two quite fabulous things!
Packaging found via the dieline
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Thankyou for your comments. emily x