Reinventing Lettering Cover Design // Jason Wong

The fabulously striking cover of Reinventing Lettering was designed by the talented man that is Jason Wong (of Friends of Type and Enormous Champion) He has very kindly shared with us a few of his rough cover concepts for us to see some behind the scenes action!! As with all book design jobs there were a number of rounds of options and processes resulting finally in what we see on the shelves.

Since the brief was pretty open, and knowing that the book would be a collection of lettering and type artists, I wanted a cover that was fun representation of that collection of talent.

Jason's first concept sketch (above) was to reflect the melting pot of talent that was featured in the book by giving character to every letter of the title.


From there he thought to break up the many letters of the title across the front and back of the book and really make the title really playful. He envisaged too, that it would have a fun billboarding effect if placed on staggered shelves.



These roughs shown below are what went onto eventually become the final cover... the bold and dynamic cover that it became. First a rough sketch, then a digital black and white digital rough...



... and then with a few rounds of color versioning, texturizing, finessing and fine tuning... TAa Daaaa... there it is in all it's glory!!



Gorgeous work Jason - Thankyou ever so for spilling your creative beans!

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